Facebook is Now Making Business Pages Pay-to-Post

This is a screen grab from Facebook. I am an admin of this page, and Facebook wants businesses to now pay for the people who have already “Liked” that page to get updates in their news feeds. This new update has not yet been implemented across the board, but it is going to be. There is a bunch of more info on this topic over on AlwaysUpward, who have gone through the motions to figure out a work around. You can read that series of 2 articles by clicking here if you want to make sure you continue receiving updates via Facebook. It is a pretty convoluted series of steps, and it may be easier to set up a Twitter. Your call.

That being the case, I want to take a minute to let you know that the Facebook page will still be in existence, but I am going to use it a lot less. I will send the posts to Facebook still, but only about 10% of you will see the posts in your news feeds. If you want to see all of the posts that go up on this blog, then I suggest you subscribe to the RSS feed or sign up for an account with Twitter, Google+ or LinkedIn. Twitter is my preferred method of social networking, and probably the most accessible, so that is what I suggest. Links to our other social sites can be found at the top of this blog in the sidebar.

Understand that Facebook is backing all of its “Page” users into a corner with this move and it is out of our hands.  I apologize for any inconvenience, but if I wanted to pay Facebook for people to see my posts, I would run an ad. As I said before, this new functionality has not yet been implemented on all pages, so I’m trying to make you aware of it before I have to start paying to make sure you see it.

Thanks for your attention to this matter,

Matt Jacobs, Owner


Business Pro-Tip: Claim Your Foursquare and Yelp Venue Pages!

This blog post is to make you aware of “Check-In” sites. What are “Check-In” sites? Well, Facebook has the functionality built-in to their site, but there are plenty of others out there, as well. Foursquare, Google Places (which is also a part of Google+ now), Urbanspoon (for restaurants) and Yelp are the major ones that come to mind. Different sites cater to different crowds so it depends on what reason people have to “Check-In” to your place of business. Should people be interested in just letting their Facebook and Twitter friends know where they are and with whom, Facebook and Foursquare work best for that. Whereas, if people want to leave detailed reviews about their experience at your establishment, Google Places and Yelp tend to be the sites people lean toward. Nowadays, Yelp is almost completely comprised of jerks that want to say horrible things about your place of business, no matter what the experience was.

You may be wondering why I am bothering to post about these sites. Well, here’s some info you didn’t know…

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Hootsuite, Seesmic, Sprout Social or Tweetdeck: Who Has the Best Social Networking Client?

I posted an article a couple of weeks ago (CLICK HERE TO READ) talking about the importance of engaging your online community and the importance of using social networks to keep your community informed about things that they will find relevant, but will also help you drive business. This can be difficult to do if you have Facebook, Foursquare, Linked In and Twitter pages, like Alloy Productions does. I know it can get confusing and be a pain in the butt to run around and post a status update to all of those pages! I’ve had to do that. However, technology can help with that! There are 4 major players in the game that are offering software dashboards, online dashboards and mobile apps that allow you to manage them all in one place. In this article, I plan to breakdown how these clients work and state, in my opinion, which of them I choose to use and why.

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Providing Content to Create Interaction with Your Online Audience

Photo Credit: http://www.pr2020.com

Interaction with your online audience is very important. Whether your online presence is strictly catered to business and your online audience is your customer/client base, or you’re a blogger trying to maintain a readership. There are a couple of important things to keep in mind about interacting with your online audience. The most important being to provide them with content. If you don’t engage your online audience, then they will go away.

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New World Sinner: Custom Facebook Page Tabs

New World Sinner is a metal band from Eugene, OR and is signed to Five  by Five Records. They recently released a new album and wanted someone to create a couple of custom tabs for their Facebook page that would allow people to link to their music on Amazon and iTunes. We have know these guys for a while now and we were happy to help them out! Click the picture above to link over to their Facebook page and check out the “Download EP 2.0” and “Download Music” tabs.